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Outbound lead generation. Co-founder. Primary business.

JustICP

Outbound systems that fill your pipeline.

JustICP is a B2B outbound lead generation agency, co-founded by Harissh Bhat and Nipun Pandey, that builds and runs cold email and intent-data systems which book qualified sales meetings for clients in the US, UK, Canada and India.

ICPsequences out, replies in
Meetings
New qualified meeting, FinOps SaaS, NYC
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New qualified meeting, PropTech VP, Austin
Campaign optimized, +2.1pt reply rate
Week-one meeting booked for new SaaS client
New qualified meeting booked, consulting firm
New qualified meeting, FinOps SaaS, NYC
Positive reply, marketing agency, CA
New qualified meeting, PropTech VP, Austin
Campaign optimized, +2.1pt reply rate
Week-one meeting booked for new SaaS client
New qualified meeting booked, consulting firm
Inbox placementdomain one94%domain two96%domain three99%SPFDKIMDMARC

JustICP by the numbers

$4.8M+in generated opportunitiesLifetime, across 20+ active client pipelines
312+qualified meetings bookedLifetime, per justicp.com
11.4%average reply rateAcross active campaigns
14days to launchFull system, live

Source: justicp.com, October 2026.

How it works

  1. 01

    Compile the ideal-client universe

    One broad ICP is split into separate campaigns, each with its own opening angle, sourced from intent signals like hiring posts and competitor followers.

  2. 02

    Wire the outbound stack

    Domains, mailboxes, warm-up, SPF, DKIM and DMARC set up and isolated, so campaigns land in the inbox.

  3. 03

    Launch in 14 days

    Infrastructure, sequences and copy variants go live inside two weeks. Most clients see their first booked meeting in week one.

  4. 04

    Tune daily

    Reply rates and meetings booked are watched every day, with weekly reports and live dashboards.

About JustICP

What is JustICP?

JustICP is a B2B outbound lead generation agency that builds and runs cold email and intent-data systems to book qualified sales meetings. It was co-founded by Harissh Bhat and Nipun Pandey.

How fast does JustICP launch a campaign?

JustICP launches a full outbound system, including domains, warm-up, sequences and copy, in 14 days. Most clients see their first qualified meeting within the first week of launch.

What results has JustICP produced?

According to justicp.com, JustICP has generated more than $4.8M in opportunities and booked 312+ qualified meetings across 20+ active client pipelines, with an 11.4% average reply rate across active campaigns.

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